Sales and Marketing Council

Our Mission:

The Sales and Marketing Council (SMC) of the Home Builders Association of Greater Kansas City (HBA) is dedicated to educating, promoting, and recognizing excellence in sales and marketing for the benefit of the home building industry and the public.


About the Sales & Marketing Council:

The National SMC is affiliated with NAHB and strives to connect members and provide a forum to exchange ideas, develop professional skills, give recognition, and celebrate success within the industry. Through innovative educational programs and networking events, the SMC provides valuable tools for sales and marketing professionals, which result in a smarter, stronger homebuilding industry. The HBA encourages sales and marketing professionals to get involved with SMC. Dues are only $75 if the broker’s office is already an HBA member. For more information, contact us at 816-942-8800.

“SMC is important because it provides educational, networking and collaborative opportunities for marketing and sales professionals in the new homes industry. Real estate agents, marketing professionals, business development professionals in fields related to the home building industry and anyone interested in promoting new home construction in the Kansas City metro. It is important to work with professionals in the industry to identify and target areas of improvement for marketing home building in our community.”

Jenni Mann, Hunt Midwest Real Estate Development


Educational Opportunities

In June 2014, the SMC sponsored a unique educational event, Onsite Home Construction 101, a builder-guided tour through three homes at different stages of construction within the same development. Participants first gathered at the Chapel Hill sales office to hear from Owner/Developer, Richard Lashbrook, who explained the present and future plans for the development as well as some of the challenges of being a developer. Randy Sallee, home builder, Sallee Homes, Inc., served as the instructor for the next three stops on the tour: homes in the foundation, framing and final stages of construction. Participants developed a deeper understanding of issues from getting a permit to framing techniques to getting a house move-in ready.

“I was very impressed by the organization of the Onsite Home Construction 101 event. Roy Ragland and Randy Sallee’s detailed information outlined the beginning to the end of home building. The open Q&A at each stop of our tour was very educational. I can’t imagine what the neighbors thought when all of us piled out of our tour bus to have lunch from the Little Italy food truck in the driveway of one of the houses. It was quite a sight.”

Jann Walter, Crider Carpet

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