HBA Wins National Award for New Website

web 150x150 HBA Wins National Award for New WebsiteHome Builders Association of Greater Kansas City has been recognized for its outstanding website, www.kchba.org, with an Award of Excellence from the Executive Officers Council (EOC) of the National Association of Home Builders (NAHB).

The Association Excellence Awards is an annual program designed to recognize the outstanding accomplishments of state and local home builders’ associations and executive officers in the field of association management. EOC membership is comprised of the staff executives who direct more than 750 NAHB-affiliated state and local home builders’ associations representing more than 140,000 home builders in communities across the United States.

“The Association Excellence Awards recognize the outstanding effort, commitment and achievement an executive officer and an association’s membership have made,” said Chuck Kavanaugh, president of the EOC and executive officer of the Home Builders Association of Louisville, Ky. ”These awards are well deserved and represent a true showcase of the outstanding work of home builders’ associations around the country.”

“It is truly an honor for the hard work and professionalism of the HBA staff to be recognized with this Association Excellence Award,” said to Executive Vice President Sara Corless. “I applaud their dedication to representing the home builder members and rewarding the professional staffers who work to preserve the American Dream of homeownership for our community.”

The HBA enlisted the services of WSI Internet Advantage to rebuild the website with the following objectives in mind:

  • Update the look and feel to be beautiful, functional, and efficient
  • Provide technology that is dependable and responsive
  • Simplify the structure and design for easier navigation
  • Provide a platform to effortlessly communicate the latest news and events in the housing industry.

One of the features helping accomplish the goals is the integration of social media, according to Greg Stollsteimer, WSI Internet Advantage. “With 5 billion views of videos in the U.S. on YouTube last year, 3 million Tweets a day on Twitter, and over 800 million Facebook users, it was clear that social media needed to be an important part of the HBA’s communication strategy,” said Stollsteimer.   “By linking the website to these three important platforms, hosting their videos on their YouTube channel, automatically pushing news feeds to Facebook and Twitter, and providing ‘share’ icons on each post, the HBA is engaging their members and the public with meaningful information about the housing industry.”

The AEA winning entries will become part of the online EOC Idea Loan File so that other executives and associations across the country can access and learn from them in order to provide better service to their own members and community.